On the third day, let's go to Ingolstadt – the home of Audi. If you don't have time for breakfast at the hotel, you can eat in the museum's restaurant.

Everyone knows that the main rivals of Audi in the market are Mercedes-Benz and BMW, the so-called "Germany's Big Three".
Many think that advertising poster war began with BMW in 2006 when BMW congratulated Audi with the victory in the competition "Car of the year 2006" in South Africa. But no, it all started back in distant 80-ies, when Audi released a promotional video, where Audi 200 wind around the Mercedes-Benz E-Klasse and BMW 5-series.
In just a year, BMW released a response video, demonstrating their new model of BMW 5-series. In the promotional video of BMW three cars were present, all cars were covered with three canvases. The first car to be shown was BMW 5-series, while the remaining two cars disappeared and the cloth which covered them fell to the ground. It was a hint for Audi and Mercedes-Benz. Mercedes-Benz decided to ignore advertising campaigns of Audi and BMW by not responding anything to present day.
The main idea of Audi Museum is movement. There are nearly none of the exhibits, which are static. You can find here automobiles from the times of the founding of the brand in 1909 to the present day. All this is held in the high-class building, where you can (and should!) walk for hours.